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Planning Your Next Release

22 June 2020 | Music Comp

So you’ve got your master file, and ready to release your track to the world… Don’t rush this, plan it out, you only get one shot at making this bang.

To do this properly, give yourself a decent lead-up time; aim for 8 weeks from planning to release date. We’ve detailed some of our top tips for planning your release:


  • what do you want to achieve?
  • what targets would you be stoked to reach?
  • which publications, blogs, radio and media have you got in your sights, to promote your release

Electronic Press Kit

Make sure yours is looking sharp and easily accessible by using our guide to creating your EPK. Make sure your EPK includes a statement of the key message that you want conveyed about your release, this will minimise the risk of out-of-date or inaccurate info being shared, it doesn’t have to be long or fancy but make sure it reflects what you want people to say about you.

Release date

Make sure you have uploaded your release content to your chosen platforms 2-3 weeks in advance to ensure it is processed and accessible for your release date.

Promo Plan – watch for our blog on promoting your tunes; coming soon

  • what is your budget and how will you spend it?
  • will you do a pre-sale campaign?
  • will you do a launch gig (live or stream)?
  • which playlists will you pitch to?

Distribution Method

If you are releasing as an Independent, the best way to get your music heard on platforms like Spotify, Apple Music and YouTube Music is through a digital music distributor/aggregators. There are a number of decent Distributors to choose from but do your research, take a look at our blog post on Digital Distribution


There are plenty of free resources available to help you with the process, so do your research – start with your state music body or the Australian Music Industry Network.

Planning Your Next Release